We’re a progressive public relations agency using customized communications strategies to build relationships. Nicole Thomas, PR strategist, leads a diverse group of creative professionals who work as a distributed team. Core services include traditional PR and media relations; social media strategies and content marketing.


We are …

  • Relationship Builders
  • Creative Storytellers
  • Strategic Advisors
  • Brand Ambassadors
  • Buzz Creators
  • Professional Journalists



Traditional Media

Earn media coverage that increases credibility and exposure

  • Media outreach for print & broadcast
  • Targeted media lists & press kits
  • News releases
  • Editorial calendars

Social Media

Engage directly with your customers

  • Social media strategy
  • Social media administration (Facebook, LinkedIn, Twitter, Instagram, Pinterest, Yelp)
  • Online press kits

Owned Media

Position yourself as a leader in your industry

  • Blog strategy & management
  • Content marketing: website copy & blog posts
  • E-mail marketing
  • Internal & external communications, newsletters

Paid Media

Develop an all-inclusive marketing approach; blending earned, owned and paid media to increase leads

  • Newsletters, email marketing & bylined articles
  • Brochures, fliers & advertisements
  • Digital advertising

find out how we can help

Let’s Connect


Nicole Steen

Principal Strategist, PR Consultant

Nicole Steen has been involved in creative public relations campaigns since 2005. As the principal PR strategist and owner of Word’s Out PR, Nicole gets excited about working with people to further their message. She is devoted to the PR industry, having recently served as the President of PRSA’s Oregon Capital Chapter and also having served on the board for many years.

Nicole’s journey in PR began with a bachelor’s degree in journalism, an emphasis in public relations, from the School of Journalism and Communications at the University of Oregon. That, coupled with a certificate in community leadership from the Ford Family Foundation, and training in creating a successful business through GROW EDC, has provided the base of skills under which the Word’s Out PR team operates.

Nicole believes that clear communication is the foundation of strong relationships. She respects the PRSA Code of Ethics and believes that the PR person’s job is to be of service to the media and the public, providing relevant, interesting and timely information for their consideration. She leads a team with the common values of honesty, integrity, accountability, fairness and giving back to the world in which we live.

Tori Terhune

Social Media and Content Creator

Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. Her experience varies from search engine optimization practices (resulting in tripled traffic on her clients’ sites), to web building and design, to career coaching for recent college graduates.

Tori was recognized as the Outstanding PR Graduate by Fresno State in 2009, Rookie of the Year by PRSA Central California in 2008 and listed in the Bests of 2013 by the American Library Association. She is co-author of “Land Your Dream Career in College: The Complete Guide to Success,” “Life After College: 10 Steps to Build a Life You Love” and “Win & Wow: Public Relations Secrets for Everyday Success.”

Kate Van Pelt

Public Relations

Kate has been a full-time content creator since 2015 and has discovered a passion for transforming her clients’ visions into compelling invitations. After receiving her bachelor’s degree in business management and English, Kate began collecting skills and expertise in public relations, marketing, research writing, journalism, fundraising, and more. With nearly a decade in the business, she’s covered everything from fitness to finance, interior design to real estate.

Kate spends her free time thrift shopping, visiting local restaurants, and enjoying the outdoors with her dogs, Vira and Elmer.

Dianira “Dee” Piceno

Public Relations

Dianira is a Southern Oregon University alum with a B.A. in English. As a writer at heart, Dianira wanted to pursue a career path where she could use the art of storytelling to create and develop relationships within communities. Her interest in Public Relations was fueled by her first internship at Visions of Possibilities, a Los Angeles non-profit, where she worked on a year-long Entertainment PR campaign.

Dianira promises to always offer her creativity, dedication, and effervescent nature by taking on campaigns and projects with organizations and businesses who seek to develop and expand their brand and gain coverage.

Fun Fact: The name “Dianira” means “she who kills forcefully.” She believes her name empowers her to achieve the day, everyday.

Andrew Yancey

Video Production – Skyline video productions

Andrew works directly with clients to develop creative outlines and oversees every step of production – from scripting and storyboarding to filming and editing. His professional experience includes working on feature films in San Antonio, TX; commercial production for the Montana Television Network; and freelance videography across the country. His favorite part of the job is turning our client’s ideas into a reality with an engaging product that makes all those involved proud to be a part of it.

Ronda Lehman

Graphic design associate

Ronda has spent more than 20 years creating stunning visual design concepts for an array of clients. Her broad spectrum of graphic-design talent includes logo design, advertising campaigns, publications, direct mail, book covers, brochures, flyers and more. She lives in Stayton, with two of the coolest bearded dogs around.

Susan Dickinson

Bookkeeper, HR manager

Susan is our team’s loyal, avid bookkeeper who is driven by getting a zero balance at the end of the month. She handles short-term financial tasks such as invoicing and bill paying, helps with budgeting, as well as long-term financial decisions. With more than 15 years’ experience doing bookkeeping for small business owners, Susan is both knowledgeable and resourceful.