DR. LOUISA SILVA
A CASE STUDY
Louisa M.T. Silva, MD, MPH, visiting professor and researcher with the Teaching Research Institute at Western Oregon University hired our PR agency in 2014 and again in 2015 for a public outreach campaign to reach parents, families and friends of children with autism and inform them about the opportunity to participate at no cost in a grant-funded study. Our public relations approach included news releases and media alerts to regional print media; public service announcements to radio and television; and social media consultation.
SERVICES INCLUDED: TRADITIONAL MEDIA, SOCIAL MEDIA ADVISING
In 2014 the goal was to enroll, within three months’ time, 100 children between the ages of three to five living in Oregon, in a grant-funded scientific research study. In 2015, the goal was to share the results of the 5-month benchmark study, published in a scientific research journal.